The Story
Rumblings is a cultural intelligence platform that uses AI to detect emerging trends before mainstream media coverage. The Collective Intelligence Vault is the system we built to run our own distributed team — four co-founders across different roles, each with an AI companion that knows their context, their communication style, and their domain.
It worked so well that we realised the approach is bigger than us. Every team with shared knowledge and distributed roles faces the same challenge: how do you make the collective smarter than the sum of its parts?
Tom Crawford
Co-founder & Consulting Lead
15+ years in technology consulting and digital transformation. Built and operates the AI systems that power Rumblings daily. Understands the gap between what AI promises and what it actually delivers in a working environment.
This isn't consulting based on theory. The system you'll get is a version of the one we use every day — adapted to your team, your tools, and your way of working.
Who This Is For
- Knowledge-work teams (agencies, consultancies, professional services) where shared context matters
- Distributed teams who need better ways to keep everyone aligned without more meetings
- Leadership teams who want a practical, working AI integration — not a strategy deck
- Operations leads drowning in scattered files, inconsistent processes, and tribal knowledge
This works best for teams of 5–50 people where decisions can move quickly and the appetite for change is genuine.
Availability
Tom takes on a maximum of two engagements per quarter to protect quality and ensure genuine focus. If timing doesn't work, we'll tell you upfront rather than stretch thin.
Rumblings Intelligence Lab is a consulting arm of Rumblings. Every engagement strengthens our understanding of how teams integrate AI — making the platform and the methodology smarter for everyone.